As Cipla, we know that just sharing information doesn’t necessarily change behaviour. We had to find a way to educate people in a fun, more engaging way. And what better way than via the pearls of wisdom, wit and pure innocence that comes from experiencing the world through a child’s eyes?
Therefore, we created a video series called “Out of the mouth of the babes”. The format is curious children having a conversation with people who are battling with different diseases, and thereby learning more about depression, cancer, asthma, heart disease and dementia.