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With toilet paper being the most sought-after commodity worldwide, you’d imagine everyone was having a healthy bowel movement. Right? Wrong. Ironically for a nation of bog-roll bandits not everyone is lucky enough to be able to poop as often as they should. And if the current news isn’t enough to scare the poop out of you, then perhaps you should listen up.

Research shows that If you poop less than three times per week, you might be constipated and although poop isn’t something everyone’s comfortable talking about, it’s a fact of life and without regular bowel movements, things could get pretty uncomfortable1. But, it doesn’t have to be.

If you find yourself being uncomfortable because your drain’s a bit blocked, there are some lifestyle changes that can help you with a number two, and if that doesn’t work, then there is some medicine available that can help you with chronic constipation like one of Cipla’s laxative, Purgolene1.

Purgolene transports water to soften a dry, hard stool and causes an osmotic action in the gut, which creates a laxative effect2. This sugar-free, lemon flavour laxative is suitable for the treatment of chronic constipation in adults, adolescents and the elderly.  

To get people comfortable with talking about poop and any issues related to the digestive system, Purgolene is calling all the pranksters to participate in the #PurgoleneChallenge on social media by posting a video scaring the poop out of their friends and family where they’ll stand a chance to win adventure prizes worth R20 000.

Paul Miller, CEO of Cipla South Africa says: “Constipation can be an uncomfortable topic, so the #Purgolenechallenge is one of the creative and most engaging ways to get people to openly speak about it.”


  1. Cleveland Clinic. Constipation. Available at: (Accessed: 26 August 2020).
  2. For full prescribing information, refer to the Professional Information approved by the medicine’s regulatory authority.